Baylor University Launches College Vault Products Collection with Well-liked Sailor Bear Brand

Waco, TX (October 14, 2020) – Just in time for the occasions and custom of Homecoming, Baylor University, doing the job in conjunction with its trademark licensing agent, CLC, is launching its new College or university Vault items collection and reintroducing the well known Sailor Bear mark at retail.
 
The University Vault classic-encouraged merchandise application pays homage to Baylor’s historic logos and traditions by style-ahead apparel and non-clothing product or service. Whilst the 1950s period Sailor Bear logo has not been greatly obtainable at retail in latest decades, the Baylor College Vault assortment gives the great avenue for bringing the superior-desire logo back to the marketplace.
 
“We are actually thrilled about Sailor Bear’s strategic return to the marketplace,” claimed Jason Prepare dinner, Baylor’s Vice President of Marketing and advertising and Communications and Main Marketing Officer. “With the introduction of the new Baylor United brand architecture in 2019, it was vital for the College to appropriately balance the new marks vs. a enormously well known, historic mark in Sailor Bear. CLC’s School Vault is a established countrywide method that lets us to advertise and shield Baylor’s cherished logos in the market.”
 
“Our faithful supporters have a strong appreciation for the Sailor Bear brand, and we are excited to provide this historic mark as component of our new University Vault selection,” extra Mack B. Rhoades, IV, Vice President and Director of Intercollegiate Athletics. “The Baylor School Vault application provides the distinctive possibility to provide exceptional types to our followers in a higher-high quality item selection, while also defending the historic logos that are a element of our University heritage.”
 
The initial products selection will include things like apparel and non-apparel products and solutions from most effective-in-course licensees this kind of as ’47, Blue 84, Champion, Kyle Cavan, Nike, Peter Millar, and Tervis.
 
“We are enthusiastic to work with Baylor’s trademark licensing crew and this team of dedicated licensees to supply unique, on-trend products to Bears admirers,” mentioned Nicole Armentrout, CLC’s VP of Internet marketing. “The College Vault selection was set up to give Baylor a platform to items its historic logos, which have deep indicating for the lovers, and help convey to the story of the University and its successful athletic plan.”
 
Baylor’s College Vault Selection, which include Sailor Bear merchandise, will be accessible starting Oct 17, at the Baylor Bookstore and the Baylor Group Shop at store.baylorbears.com.
 
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About Baylor University
Baylor University is a private Christian College and a nationally ranked research institution. The College presents a vivid campus neighborhood for a lot more than 18,000 college students by blending interdisciplinary investigate with an intercontinental track record for instructional excellence and a faculty commitment to instructing and scholarship. Chartered in 1845 by the Republic of Texas through the endeavours of Baptist pioneers, Baylor is the oldest constantly running College in Texas. Positioned in Waco, Baylor welcomes learners from all 50 states and far more than 80 international locations to study a wide range of degrees among its 12 nationally identified tutorial divisions.
 
About CLC
CLC is the nation’s top collegiate trademark licensing enterprise with a mission to elevate faculty manufacturers as a result of perception and innovation. The company is uniquely positioned to supply purchaser connections and brand name visibility for institutions via info-based, tailored methods that contain impactful accredited goods procedures and innovative advertising platforms to navigate the at any time-evolving buyer and retail marketplace. Headquartered in Atlanta, Ga, CLC is guided by values to serve other individuals, construct have confidence in, direct perfectly, innovate normally, and be passionate. Launched in 1981, CLC is a aspect of Learfield IMG School, the primary media and technological innovation products and services corporation in intercollegiate athletics.